Wednesday, March 31, 2010

Web Design and Marketing Solutions for Business Websites


The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.
Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the companys story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge you will be able to create and maintain a highly professional, polished business site.
While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.
In this book you'll learn how to:
* Implement best practices in corporate web design, with a focus on common sections such as About, Products and Services, Customer Support, and more
* Use e-mail and RSS marketing to stay in touch with customers and prospects
* Apply simple and effective search engine optimization techniques to push your website higher in search engine results
* Advertise the site through e-mail, paid search placement, banner ads, and more
* Write professional, accessible, and usable pages to make your site available to everyone
Web Design and Marketing Solutions for Business

Marketing Strategy


The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process
Marketing Strategy

Career Ideas for Kids Who Like Art


What does it take to seek a career in the creative arts? "Career Ideas for Kids Who Like Art, Second Edition", completely redesigned and updated, gives kids an illustrated, hands-on tour of the many career options available in this field. Providing step-by-step self-assessment followed by a series of job profiles, this fresh new guide covers all the basics and provides resources for further research. Additional career discovery activities are also included to help kids learn more about themselves. The career profiles include: Animator; Artist; Choreographer; Fashion designer; Graphic designer; Industrial designer; Museum curator; and Photojournalist.
Career Ideas for Kids Who Like Art

Bookcases - Outstanding Projects From America's Best Craftmen


Bookcases are one of the most accessible and commonly built projects - who doesn't need or want open storage for their homes? The heart of Bookcases: Step-by-Step is 11 attractive projects, covering a range of styles and levels of difficulty. In addition, there is a chapter on general construction strategies, which will help the reader understand the underlying issues involved in building all bookcases: how to design and build durable cases, determining practical shelf lengths, and methods of hanging shelves.
The furniture in this book was designed by well-known custom woodworkers from around the country, including Christian Becksvoort (author of The Shaker Legacy), Kevin Rodel, David Fay, and the author himself. The projects include two simple bookcases (one short, the other tall), a Shaker-style wall shelf, a V-shelf standing bookcase, a French country-style bookcase, an Arts and Crafts-style bookcase, a Shaker glass-front bookcase, a trapezoidal bookcase, a sideboard-style bookcase, a hutch-style bookcase, and a Barrister bookcase.
Since bookcases are one of the easiest projects to undertake, this book will have broad appeal among amateur woodworkers, but there are projects here to please even the most sophisticated woodworker and something for every taste.
Outstanding Projects From America's Best Craftmen

Make It Work Navigate Your Career Without Leaving Your Orga


Make It Work; Navigate Your Career Without Leaving Your Organization, 1st Edition 2005
Make It Work; Navigate Your Career Without Leaving Your Organization

Financial Policy and Central Banking in Japan


Japan's financial institutions and policy underwent remarkable change in the past decade. The country began the 1990s with a heavily regulated financial system managed by an unchallenged Ministry of Finance and ended the decade with a Big Bang financial market reform, a complete restructuring of its regulatory financial institutions, and an independent central bank. These reforms have taken place amid recession and rising unemployment, collapsing asset prices, a looming banking crisis, and the lowest interest rates in the industrial world. This book analyzes how the bank-dominated financial system--a key element of the oft-heralded "Japanese economic model"--broke down in the 1990s and spawned sweeping reforms. It documents the sources of the Japanese economic stagnation of the 1990s, the causes of the financial crisis, the slow and initially limited policy response to banking problems, and the reform program that followed. It also evaluates the new financial structure and reforms at the Bank of Japan in light of the challenges facing the Japanese economy. These challenges range from conducting monetary policy in a zero-interest rate environment characterized by a "liquidity trap" to managing consolidation in the Japanese banking sector against the backdrop of increasing international competition
Financial Policy and Central Banking in Japan
Financial Policy and Central Banking in Japan

Tuesday, March 30, 2010

Advertising and Societies Global Issues


Advertising and Societies: Global Issues [/I] provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Advertising and Societies Global Issues
Advertising and Societies Global Issues

Solar Energy Projects For The Evil Genius


Let the sun shine on your evil side – and have a wicked amount of fun on your way to becoming a solar energy master! In this guide, the popular Evil Genius format ramps up your understanding of powerful, important, and environmentally friendly solar energy – and shows you how to build real, practical solar energy projects you can use in your home, yard – even on the road!
In Solar Energy Projects for the Evil Genius, high-tech guru Gavin Harper gives you everything you need to build more than 50 thrilling solar energy projects. You’ll find complete, easy-to-follow plans, with clear diagrams and schematics, so you know exactly what’s involved before you begin.
* Illustrated instructions and plans for 30 amazing pretested solar energy projects that assume no prior experience with energy science
* Explanations of the science and math behind each project
* Projects that progress in difficulty – from simple ones that may inspire science fair entries – all the way to converting a real home to solar energy
* Frustration-factor removal-needed parts are listed, along with sources-plus all the tools you’ll need
Solar Energy Projects for the Evil Genius provides you with complete plans, instructions, parts lists, and sources for:
* Crushed berries solar cell
* Solar “death ray”
* Solar powered hot dog cooker
* Solar furnace
* Sun-powered refrigerator
* Camping shower, oven, and more
* Hot recipes for solar cooking
* Water purifier
* Flashlight
* Garden lights
* Solar vehicle
* Environmentally friendly robot
* Much more!
Solar Energy Projects

The New Rules for Marketing in a Skeptical World


Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in from companies they can trust. In Truth , marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty and increasing market share. Using real-world examples and engaging stories, he shows companies how they can capitalize on a new kind of competitive advantage and learn to: * promote more persuasively * achieve greater returns through integrity in marketing * replace their pricing strategy with a more convincing value promise * build stronger customer partnerships * seize the lead share of credibility in a hypercompetive marketplace. A revolutionary book that redefines what it means to market, Truth will show companies how to strengthen and build their businesses in a world filled with would-be buyers who are more inclined to doubt than to buy.
The New Rules for Marketing in a Skeptical World

Handbook Of Wireless Networks And Mobile Computing


The huge and growing demand for wireless communication systems has spurred a massive effort on the parts of the computer science and electrical engineering communities to formulate ever-more efficient protocols and algorithms. Written by a respected figure in the field, Handbook of Wireless Networks and Mobile Computing is the first book to cover the subject from a computer scientist's perspective. It provides detailed practical coverage of an array of key topics, including cellular networks, channel assignment, queuing, routing, power optimization, and much more.
Handbook Of Wireless Networks And Mobile Computing

Calculus Demystified: A Self Teaching Guide


Here’s an innovative shortcut to gaining a more intuitive understanding of both differential and integral calculus. In Calculus Demystified an experienced teacher and author of more than 30 books puts all the math background you need inside and uses practical examples, real data, and a totally different approach to mastering calculus.
With Calculus Demystified you ease into the subject one simple step at a time — at your own speed. A user-friendly, accessible style incorporating frequent reviews, assessments, and the actual application of ideas helps you to understand and retain all the important concepts.
Calculus Demystified: A Self Teaching Guide

Guide to the Top 25 Investment Management Employers


The Vault Guide to the Top 25 Investment Management Employers rates 53 firms with significant operations in either asset management or brokerage services. We chose the 53 firms based on previous Vault surveys that gauged opinions of industry insiders, as well as on various factual data, including size in terms of revenue or assets.The firms we identified were all asked to distribute our online survey to relevant employees. The survey consisted of questions about life at the firm (or former firm) and a prestige rating. Participants were asked to rate companies with which they were familiar on a scale of 1 to 10, with 10 being the most prestigious. They were not allowed to rate their own employer.
Guide to the Top 25 Investment Management Employers

Guide to the Top 40 Accounting Firms



In general, insiders characterize their firms as promoting "respect, integrity and professionalism." Many contacts also say their firms are "teamoriented," and the people are "relatively laid-back and approachable." Even so, employees are "very hardworking," and many firms have a "profit-driven culture." The work is "challenging and rewarding," but you "don't have to work 24 hours a day." An "average day is eight to eight-and-a-half hours," which is "slightly increased" during the three-month busy period (tax season), when employees work "about 60 hours per week." Although jobs at one of the Big Four firms are typically the most coveted, insiders say there are many benefits of working for a middle-market accounting firm. Employees at so-called second-tier firms like having "the size, name and resources" without being treated "like just another number." Some insiders at smaller firms also appreciate the "extremely open and friendly" atmosphere.Typically, firms such as the Big Four and larger mid-tier firms pay a little higher than smaller companies, and today, all accounting salaries are on the rise, as the industry is now considered one of the hot sectors for recent college graduates, and work is overflowing due to Sarbanes Oxley. At nearly all of the top accounting firms, benefits are plentiful and often include profit sharing, a matching 401(k) plan, health and dental insurance, gym memberships, a computer purchase plan, meal allowances, travel and mileage reimbursement, tuition assistance, weekend meals, social events, and memberships and subscriptions.
Guide to the Top 40 Accounting Firms

US News World Report: The Future of Energy, April 2010


U.S. News & World Report Magazine: For top-notch reportage and incisive analysis of national and world events, look no further than the pages of this weekly magazine. U.S. News & World Report covers government, business, industry, technology, labor, national defense, international relations, science, religion and cultural trends with immediacy, depth and clarity.
US News World Report: The Future of Energy, April 2010

Physics for Scientists and Engineers


The solutions manual for students provides answers to every other odd end-of-chapter problem, presented in the same format and with the same level of detail as the Instructor’sSolutions Manual.
Physics for Scientists and Engineers

Quantum Dynamical Systems


Provides a general framework for studying quantum and classical dynamical systems, both finite and infinite, conservative and dissipative. Illustrated by numerous examples which are directly connected to the relevant physics.
Quantum Dynamical Systems

501 Website Secrets



This contains merely 501 Website Secrets that you may not be aware off.
If you download this book, you will feel the happiness of having downloaded such a nice book.
501 Website Secrets

1000 Questions For Couples


How compatible are you and the person you are with? How would you know? Just because you like the same types of foods and pets does not mean that you can have a blissful, long-term relationship.
Do you know why your mate does or doesn't attend church? Do you know how they really think about the way you dress?
While these questions are an absolute must for couples to ask while dating, over 700 of the questions are crucial for married couples to discuss too.
Here are the topics the 1000 questions are divided into:
Personality, Feelings & Emotions
Favorites
Pets
Attractions
Health, Food & Well Being
Vacations
Morals, Convictions and Beliefs
Religion & Spiritual Matters
Car & Driver Holidays & Celebrations
Home & Home Life
Past & Future
Hobbies & Entertainment
Love, Romance & Date Nights
Friends & Family
Communication
Career and Education
Money
Relationships – Past & Present
Children & Child Rearing
Wedding & Honeymoon
Sex
1000 Questions For Couples

A Passion for Mathematics


A Passion for Mathematics is an educational, entertaining trip through the curiosities of the math world, blending an eclectic mix of history, biography, philosophy, number theory, geometry, probability, huge numbers, and mind-bending problems into a delightfully compelling collection that is sure to please math buffs, students, and experienced mathematicians alike. In each chapter, Clifford Pickover provides factoids, anecdotes, definitions, quotations, and captivating challenges that range from fun, quirky puzzles to insanely difficult problems. Readers will encounter mad mathematicians, strange number sequences, obstinate numbers, curious constants, magic squares, fractal geese, monkeys typing Hamlet, infinity, and much, much more. A Passion for Mathematics will feed readers’ fascination while giving them problem-solving skills a great workout.
A Passion for Mathematics

1001 Brilliant Writing Ideas


1001 Brilliant Writing Ideas offers teachers endless ideas and inventive suggestions, opening up new opportunities for creative writing lessons. With over a thousand different ‘story-starters’ across a vast range of genres and narrative styles, this versatile book provides food for thought for pupils of a wide range of ages and abilities.
This highly practical and richly illustrated photocopiable resource:
* addresses the ‘blank mind’ problem, offering pupils a plethora of story-writing ideas and suggestions;
* enables teachers to inspire pupils who struggle with creative writing;
* provides prompts to set ideas into motion, whilst leaving plenty of scope for original and creative thought;
* challenges pupils, encouraging them to use higher-level thinking skills;
* offers mix-and-match stimulus pieces that can be used independently or put together to give pupils more or less support as required.
Any teacher whose inventiveness is flagging, and whose pupils are running out of ideas, will find this an essential classroom resource.
1001 Brilliant Writing Ideas

Inspire Why Customers Come Back


"With Jim Champy's well-proven gift for keen management analysis, today's essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and--most important--usable." Alan Spoon, Managing General Partner, Polaris Venture Partners "If you love the game of business, you'd be hard pressed to find a book with more 'good moves' per page than INSPIRE!" Paal Gisholt, President and CEO, SmartPak "Full of insightful ideas, this book is for those who like winning, who embrace innovation and who wish to transform how they lead. It is not for the defenders of the status quo." Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System "INSPIRE! provides 'food for thought' and insightful guidance for all companies. This is particularly important in today's economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times. Chiquita White, Section Head, Product Development, Procter & Gamble Make Your Customers Stick Like Glue! 8 Powerful Ways to Inspire Today's Tough Customers to Stick in Tough Times Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what's new and really works in business, he's doing it again. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about--and will stay passionate about. You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick. Reignite customer loyalty by! / Bringing authenticity to everything you do / Creating new products that reflect the best of what you really are / Delivering new value based on convenience, simplicity, and honesty / Nurturing your mystique / Choosing the right channel partners / Doing well by doing good
Inspire Why Customers Come Back

Building Broadband Networks


Optical networks, undersea networks, GSM, UMTS…The recent explosion in broadband communications technologies has opened a new world of fast, flexible services and applications. To successfully implement these services, however, requires a solid understanding of the concepts and capabilities of broadband technologies and networks.Building Broadband Networks provides a comprehensive, non-theoretical introduction to broadband networking. It clearly and thoroughly conveys the principles and the technical fundamentals of the high-performance technologies that enable the reliable delivery of media-rich voice, video, and data services. After a careful examination of ISDN and ATM technologies, it describes optical network solutions based on SONET/SDH, WDM, and DWDM technologies. It then explores Ethernet operations and services and introduces Frame Relay and Fibre Channel networks, DSL solutions, and wireline and wireless cable networks. The author reviews the capabilities of cellular technologies, describes the characteristics of wireless networking technologies, and examines broadband satellite networks.
Building Broadband Networks

Best Of Chinese Cooking Of Sanjeev kapoor's


There is more to Chinese cookery than woks and stir-fries.and when it catches the attention of a Master Chef,wonderful things start happening to mundane ingredients like rice,noodles and vegetables.The subtle combinations of aromatic flavourings and spices find pride of place in "Best of Chinese Cooking". It is a fairy tale of success.Sanjeev kapoor's Books published till now have been run away successess and the present title is the best guide to creating authentic Chinese dishes in your kitchen. The wide rangging collection of soups,starters,chicken,lamb,rice,noodles and vegetables emphasise healthy cooking techniques and attractive presentation.As sauces are the basis of most recipes,not to forget the special addition of chinese desserts with a difference. Modern lifestyle with it's resultant dietary demands can only incorporate food that looks good,tastes good and is good for health.With the increasing demand for different cuisines to please the present palate,the best Chinese delights are here for you.So explore and enjoy one of the world's oldest and certainly most original cuisines prepared in your kitchens and do your body and your taste buds a favour.
Best Of Chinese Cooking Of Sanjeev kapoor's

400 Must-Have Words for the TOEFL


our students whose first language is not English and who wish to study at a university with an English-based curriculum, no admittance test is more important than the Test of English as a Foreign Language (TOEFL). 400 Must-Have Words for the TOEFL helps you score well by arming you with the most important English vocabulary words commonly found on this crucial exam. This timely guide also encompasses the recent changes made to the test, including the emphasis on conversation and spontaneous communication to mirror the interactive nature of the classroom.
400 Must-Have Words for the TOEFL

Monday, March 29, 2010

The Disneyland Encyclopedia


Spanning the entire history of the park, from its founding more than 50 years ago to the present, this fascinating book profiles 500 attractions, restaurants, stores, events, and significant people from the history of Disneyland?.
Each of the main entries in the book examines in detail the history of a Disneyland? landmark, including how many of the most popular attractions went through several incarnations before becoming what they are today?Tomorrowland?s Hall of Chemistry and Hall of Aluminum were transformed into the groundbreaking Adventure Thru Inner Space in 1967, and then became the popular ride Star Tours 20 years later.
Read about unbuilt concepts, including Rock Candy Mountain and Chinatown, and delight in fascinating trivia about the park, such as ride statistics and attendance records. With a daily list of events, openings, and closings in the park?s history, a yearly summary of attractions that came and went, simple and clear maps that correspond to the book?s 500 entries, and sidebars with additional information on each ride, this is a comprehensive and entertaining book overflowing with detail on the most-renovated, most-loved, and most-visited theme park in the world.
The Disneyland Encyclopedia

Saturday, March 27, 2010

Introduction to Texture Analysis


The first edition of Introduction to Texture Analysis: Macrotexture, Microtexture, and Orientation Mapping broke new ground by collating seventy years worth of research in a convenient single-source format. Reflecting emerging methods and the evolution of the field, the second edition continues to provide comprehensive coverage of the concepts, practices, and applications of techniques used to determine and characterize texture.Providing a clear focus on scientific principles, this reference keeps mathematics to a minimum in covering both traditional macrotexture analysis and more modern electron-microscopy-based microtexture analysis. The authors integrate the two techniques and address the subsequent need for a more detailed explanation of philosophy, practice, and analysis associated with texture analysis. The book is organized into three sections:
Fundamental Issues addresses terminology associated with orientations and texture, in addition to their representation. It also covers the diffraction of radiation, a phenomenon that is the basis for almost all texture analysis. Macrotexture Analysis covers data acquisition, as well as representation and evaluation related to the well-established methods of macrotexture analysis. Microtexture Analysis provides experimental details of the transmission or scanning electron microscope-based techniques for microtexture analysis. It also describes how microtexture data are evaluated and represented and explores the innovative topics of orientation microscopy and mapping, and advanced issues concerning crystallographic aspects of interfaces and connectivity.Completely revised and updated, this second edition of a bestseller is a rare introductory-level guide to texture analysis. It illustrates approaches to orientation measurement and interpretation and elucidates the fundamental principles on which measurements are based. This book is an ideal tool to help you develop a working understanding of the practice and applications of texture.
Introduction to Texture Analysis

Introduction to Human Resource Management


This text presents the fundamental concepts and issues of this core business studies course. The book is primarily intended for second and third year undergraduate business students studying HRM, and for MBA students. Pinnington and Edwards provide a concise and lively introduction to the topic, maintaining dialogue between HRM and Industrial Relations perspectives throughout. The book contains five major case studies based on real organizations and experiences related by managers and human resource managers.
Introduction to Human Resource Management
Introduction to Human Resource Management

Environmental Design: An Introduction for Architects and Engineers


Environmental Design looks at the designing of environmentally friendly buildings. This book is essential reading for architects, engineers, planners and students of these disciplines and for all those who are concerned with the built environment.
Environmental Design: An Introduction for Architects and Engineers
Environmental Design: An Introduction for Architects and Engineers

Introduction to Global Politics


This textbook introduces students to the key changes in current global politics in order to help them make sense of major trends that are shaping our world. The emphasis on change in global politics helps students to recognize that genuinely new developments require citizens to change their beliefs and that new problems may appear even as old ones disappear. It is designed to encourage students to think ahead in new, open-minded ways, even as they come to understand the historical roots of the present. Key features: explains global politics using an historical approach assesses several types of theory so that students become aware of what theory is and why it is necessary for understanding global politics presents key aspects of global politics including the development of the nation-state, power, international law, war, foreign policy, security, terrorism, international organization, international political economy, the global south, the environment and globalization extensive pedagogy to reinforce learning - student activities, visual materials, definitions of key terms and names, learning boxes, cultural materials, key documents, annotated bibliography and website addresses (support website with lecturers' materials, datasets and updates). Introduction to Global Politics will be essential reading for students of political science, global politics and international relations.
Introduction to Global Politics
Introduction to Global Politics

Mathematics for Economics and Business


Mathematics for Economics and Business provides a thorough foundation in mathematical methods for economics, business studies and accountancy students. Assuming little prior knowledge, this informal text is a great companion for those who have not studied maths in depth before. This book truly promotes self-study as students are encouraged to tackle problems as they go along and can see fully worked examples to help their understanding. Both beginners and more advanced students will find material in this book relevant to their needs.
Mathematics for Economics and Business

Economics for Social Workers


Economics for Social Workers: The Application of Economic Theory to Social Policy and the Human Services is designed to provide a working knowledge of economics with clarity and attention to the concerns of the social work profession. This primer for social work students introduces the general definitions and concepts of economic theory and uses case studies in social work to develop applied understanding. The case studies include stories of job training, substance abuse centers, counseling, therapy, child protective services, and services for the poor. The concluding chapters are devoted to topics directly related to social work: economics of poverty, health economics, household economics, the economics of labor, and government fiscal policy. The dominance of economics in social policy debates means that advocates of policies must demonstrate at least a basic understanding of the economic aspects of their proposals if they want to be considered credible participants. Economics for Social Workers is a unique resource that effectively meets this need
Economics for Social Workers

The Ten Lost Tribes A World History Sep (2009)


A Human History of the Arctic World


Sea ice and the midnight sun, flaming aurora and endless winter night--the arctic of traveler's tales and romantic novels is the unattainable dream of a vast and desolate world--the last imaginary place on Earth. Now, in this fascinating volume, renowned archeologist Robert McGhee lifts the veil to reveal the true Arctic. Combining anthropology, history, and personal memoir, this book dispels romanticized notions of the Arctic as a world apart, exotic and isolated, revealing a land far more fascinating than we had imagined. McGhee paints a vivid portrait of the movement of Viking farmers across the North Atlantic islands, and of the long and arduous searches for sea-passages to Asia. We meet the fur-traders who pioneered European expansion across the northern forests of Canada and Siberia, the whalers and ivory-hunters who ravaged northern seas, and patriotic explorers racing to reach the North Pole. Most important, McGhee offers far more coverage of the native peoples of the Arctic, societies that other histories usually neglect. We discover how northerners have learned to exploit a rich "hunter's world" where game is, contrary to our expectations, far easier to find than in more temperate lands. McGhee takes us to a thousand-year-old Tuniit campsite perfectly preserved in the Arctic cold, follows the entrepreneurial Inuit as they cross the Arctic in search of metal, and reveals the dangers that native people face today from industrial pollution and global warming. Flavored by McGhee's personal reflections based on thirty years of work and travel in the region, here is a wide ranging, enlightening look at one of the most culturally rich and fascinating areas of the world.
A Human History of the Arctic World
A Human History of the Arctic World

World War II - The Definitive Visual History


World War II is divided into nine chronological chapters, each introduced by a general overview of the military and political situation. This is followed by a comprehensive timeline, covering events in all theaters of the war. The opening chapter analyzes the build-up of hostility in the years leading up the war, both in Europe and in the Pacific. Similarly the final chapter analyzes the immediate and long-term consequences of the war and the way it has shaped recent history. In the chapters that cover the events of the war itself, the main spreads move from one theater of war to another but are linked by an easy-to-use system of cross referencing to earlier events and the consequences of the actions described on the spread. The main spreads are interspersed with features, eyewitness accounts, and galleries of weaponry and equipment.
World War II - The Definitive Visual History

The world cookbook for students


We've all had the assignment: make a dish from another country and bring it to school for the cultural potluck. The recipes in The World Cookbook for Students now make that assignment a piece of cake! In five volumes, hundreds of recipes representing nearly 200 countries and regions of the world can be found. Moreover, the authors go beyond listing recipes and offer students a glimpse of different ways of eating and preparing foods. Arranged alphabetically, each country entry contains brief historical and geographic comments, lists of typical foods and dishes served, and a description of how and when foods are eaten. For example, the entry for Benin lists foodstuffs like goat, sorghum, gnembue (a vegetable), mangoes, and wangash (a tofulike cheese) and dishes such as akassa (cornmeal wrapped in leaves) and ago glain (a special-occasion stew). The recipes in each entry typically include an appetizer, soup, main dish, dessert, and festival dish. At least one vegetarian dish is in each entry as well. Although five recipes are the norm, more are provided for the five "great cuisines" of the world. Each recipe includes when the dish is typically served, a list of ingredients in U.S. standard measurements, and directions. The recipes are designed for four people based on one-half pound of meat and vegetables per person. As for the U.S. recipes, pancakes, relish, meatloaf, fried chicken, ice cream, and brownies are represented. Unfortunately, there are no photos or other visual guides to assist students with the preparation or to demonstrate the final product. This is disappointing considering the number of unusual ingredients and dishes included in the set. Several black-and-white sketches, found throughout the volumes, illustrate a food item or utensil. Volumes begin with a list of countries and the included recipes, but recipe names are not indexed nor are some key terms—rice, for example. Although volume 5 contains an extensive bibliography, including numerous Web sites, the glossary is paltry, defining only 12 terms. Overall, the recipes and background information on countries are informative and creative, but the set lacks a much-needed visual component combined with a strong index and glossary. For public and school libraries. Polanka, Sue
The world cookbook for students

Tuesday, March 23, 2010

The Oxford Companion to the English Language


The Oxford Companion to the English Language
English Language
English Language

The Greatest Minds and Ideas of All Time


This engaging, accessible book of essays from Pulitzer Prize-winning philosopher and historian Durant, author of the authoritative 11-volume Story of Civilization, should be essential reading for anyone interested in the evolution of thought. Little, the founder and director of The Will Durant Foundation, includes in his slim compendium such works as “The One Hundred ‘Best’ Books For an Education” and “Twelve Vital Dates in World History.” Durant’s “The Ten ‘Greatest’ Thinkers” details minds as enlightening as Confucius and as influential as Darwin, whom Durant says “reduced man to an animal fighting for his transient mastery of the globe.” “The Ten ‘Greatest’ Poets,” charts a course from Homer’s brilliance to Dante’s haunted heart to Whitman’s “frank and lusty” originality, in prose peppered with biographical bon mots and excerpts of the world’s loveliest poems. Lay folks especially will find this a delightful introduction to Durant’s irrepressible style. What else would one expect from Durant, an intellect who, when asked, “Whom in all of history would you most like to have known?” drolly replied, “Madame de Pompadour.”
The Greatest Minds and Ideas of All Time

The Rough Guide to Poland


Now in its 6th edition this Rough Guide has been fully updated and revised. Its 24-page full-colour section introduces the author''s “things not to miss”, a selective taste of the country''s highlights: outstanding buildings, and historic sites, natural wonders and vibrant festivals. Throughout, there are discerning reviews of all the best places to stay, eat and drink, to suit any budget, from the fast-changing cities of Warsaw and Krakow to the laid-back lakeside resorts of Mazuria. There is extensive coverage of the countryside, from Slowinski National Park''s sand dunes to the alpine Tatra mountains.
The Rough Guide to Poland

Dictionary of Unconventional English


The Concise New Partridge presents, for the first time, all the slang terms from The New Partridge Dictionary of Slang and Unconventional English in a single volume.With over 60,000 entries from around the English-speaking world, the Concise gives you the language of beats, hipsters, Teddy Boys, mods and rockers, hippies, pimps, druggies, whores, punks, skinheads, ravers, surfers, Valley girls, dudes, pill-popping truck drivers, hackers, rappers and more.The Concise New Partridge is a spectacular resource infused with humor and learning - it's rude, it's delightful and it's a prize for anyone with a love of language.

Monday, March 22, 2010


Against all odds, Katniss Everdeen has won the annual Hunger Games with fellow district tribute Peeta Mellark. But it was a victory won by defiance of the Capitol and their harsh rules. Katniss and Peeta should be happy. After all, they have just won for themselves and their families a life of safety and plenty. But there are rumors of rebellion among the subjects, and Katniss and Peeta, to their horror, are the faces of that rebellion. The Capitol is angry. The Capitol wants revenge.
Catching Fire

Twilight


Twilight is a series of four vampire-based fantasy romance novels by American author Stephenie Meyer. It charts a period in the life of Isabella "Bella" Swan, a teenage girl who moves to Forks, Washington, and falls in love with a 104-year-old vampire named Edward Cullen. The series is told primarily from Bella's point of view, with the epilogue of Eclipse and Part II of Breaking Dawn being told from the viewpoint of character Jacob Black, a werewolf. The unpublished Midnight Sun is a retelling of the first book, Twilight, from Edward Cullen's point of view.
Twilight

A Guide to Flexible Dieting




When most people diet, they take a fairly all or nothing approach. They expect 100% perfection and any slip up, no matter how minor, tends to derail their dieting efforts. Of course, the statistics show that most people will fail on a diet, regaining all of the lost weight and frequently more. That alone suggests that the type of extreme (let?s call it rigid) approach to dieting does more harm than good. But research also suggests that flexible dieters, folks who take a more relaxed approach to their eating habits tend to weigh less and have less binge eating episodes; they do better in the long run. A Guide to Flexible Dieting explains how the types of typical extremist approaches to losing weight do more harm than good. It explains how being more flexible, and how deliberately breaking your diet, can actually make it work more effectively in the long run. A Guide to Flexible Dieting is not a diet book in the typical sense. Rather, it deals with some behavioral strategies that can help make your diet work more effectively.
A Guide to Flexible Dieting
A Guide to Flexible Dieting

Speed Up Your PC

As more and more software becomes available and computers increase in complexity, problems with performance are certain to arise. If your PC is misbehaving, don’t let it ruin your day. This book explains how to make the best out of your PC by using PC Pitstop Optimize, which cures many PC “sicknesses” without the need for upgrading or replacing your existing PC. As bonus material, this book also includes loads of information that will help you troubleshoot more serious problems and even add new capabilities to your computer.
Simple Computer Tune-up: Speed Up Your PC

Alan Watts Out Of Your Mind


Perhaps more than any other teacher in the West, this celebrated author, former Anglican priest, and self-described “spiritual entertainer” was responsible for igniting the passion of countless wisdom seekers to the spiritual and philosophical delights of Asia and India. Now, with Out of Your Mind: Essential Listening from the Alan Watts Audio Archives, you are invited to immerse yourself in twelve of this legendary thinker’s pinnacle teaching sessions on how to break through the limits of the rational mind and begin expanding your awareness and appreciation for “the Great Game” unfolding all around us.
Alan Watts Out Of Your Mind
Alan Watts Out Of Your Mind
Alan Watts Out Of Your Mind
Alan Watts Out Of Your Mind

Photoshop Camera Skill


Tutorial CD of Digital Photo Vol.122 - Essential Photoshop Camera Skills
13 Video Lessons Show 162 Minutes of SuperB Advice English 360MB
Every month, Digital Photo prepares and gives you exclusive video tutorial showing how to improve your photos using Photoshop and other image processing programs.

Lesson 1 Control contrast and lighting Lesson 1 Control contrast and lighting
Lesson 2 Add new skies to scenics Lesson 2 Add new skies to scenics
Lesson 3 Add warm-up effects Lesson 3 Add warm-up effects
Lesson 4 Selective sharpening Lesson 4 Selective sharpening
Lesson 5 Enhance your foregrounds Lesson 5 Enhance your foregrounds
Lesson 6 Create custom calendars Lesson 6 Create custom calendars
Lesson 7 Make an autumnal still-life Lesson 7 Make an autumnal still-life
Lesson 8 Add a realistic sunray Lesson 8 Add a realistic sunray
Lesson 9 Make a fireworks composite Lesson 9 Make a fireworks composite
Lesson 10 Aperture, shutter speed & ISO Lesson 10 Aperture, shutter speed & ISO
Lesson 11 Feathering – Part One Lesson 11 Feathering - Part One
Lesson 12 Feathering – Part Two Lesson 12 Feathering - Part Two
Lesson 13 Add a mosaic effect Lesson 13 Add a mosaic effect
You can find all type of E-books on
http://readaebook.blogspot.com/
Essential Photoshop Camera Skills (Part 1)
Essential Photoshop Camera Skills (Part 2)
Essential Photoshop Camera Skills (Part 3)
Essential Photoshop Camera Skills (Part 4)

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